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Get Your desired ROI with Search Engine Optimization (SEO) in 3 easy steps

Fatima Chughtai, Wed, Oct 27,2021 | 2 min read

- 5 stars – 15 reviews


SEO- Guidelines

SEO stands for the term Search Engine Optimization. Or in layman’s term it simply means a method to improve the visibility of your site when people search for your business or online products. It is a process of getting the targeted traffic to a website from a search engine’s organic rankings.

Why is SEO Important for any Website?

People all over the world do searches over internet all year along, with the purpose of seeking information and often with a commercial perspective to find information about a product or service. Search is of particular significance when it comes to digital traffic for various brands and its competitors.

Having greater visibility and hence greater ranking than your competitors is the key challenge in SEO and to get your way around in doing it is what SEO is all about!

A Simple Guide for an Effective SEO

Here are some simple guidelines for an effective SEO strategy. Some steps that you need to take in order to improve your ranking and ensure visibility across search engines, which will finally lead to more leads, traffic and hence sales.

1- Original Content

First and foremost thing is that your content should be original. All your efforts will be at a loss if you content is copy pasted. Focus on original content deeply covers the actual topic it is intended for. Rapid advancements are underway in AI technologies, which will make making search engines more advanced, so it will a good step to future-proof your websites with original content.

2- More Backlinks = Higher Ranking

Backlinks, if done the right way, can be a big contributing factor to rank your site. There can be several approaches of doing it. One way do is to write a quality content on someone else’s website and asking them to link it back to yours – this is also known as guest posting. It will help you to increase your visibility across the Web and also to score better ranking.

3- UX - User Experience

User Experience is another very important area to consider if you want your site to rank. This is usually the most ignored area, although it carries significant importance. If your site is taking longer to load than usual, it is most likely that it will eventually shift the user due to poor load time.

Since, Google Page Experience update has been rolled out. And Page load time is officially a ranking signal. So, whether you intend to run Google PPC campaigns or aiming to drive organic traffic to your website, you can now understand how much traffic you are missing out on and dropping on opportunities to create more business. 


The aim of writing this article is to guide you in the simplest way possible about some of the areas which are imperative to Digital Marketing. SEO requires patience, perseverance and you need to know/acquire the right set of skill set to be successful in this domain. 

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